Northern Ireland Tourist Board

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Strangford

Strangford

Tourism future trends

This section explores future trends and offers food for thought on their potential impact on the NI tourism industry.

Keeping up with the Millennials

As the Millennial Generation comes of age in the next decade it is forecast that their behaviours will be key drivers of change. How can we better understand their travel related preferences in order to be able to anticipate future change within the industry?
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The ageing visitor opportunity

An increasingly ageing population is one trend that is expected to have an enduring impact on all nations and industries in the long-term. But looking to the next decade, how will this global trend impact the tourism industry in Northern Ireland?
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Tourism in the midst of a mobile revolution

Looking towards 2020, this report offers food for thought into which new technologies will make the biggest impact on the tourism industry and addresses what steps tourism businesses in Northern Ireland can take to deal with the mobile revolution.
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Visitors from the east

While traditional markets will continue to be key for the Northern Ireland tourism industry, there are signs that further afield markets such as China are set for growth. This report sizes up the growth in China’s outbound market and discusses what role it may play in the longer-term.
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Future of sustainable tourism

This report delves into the world of sustainable tourism. Thanks to climate change and environmental issues, the theme of sustainability will be ever-present over the coming decades. This report delivers thought leadership insights and explores the future threats and (more importantly) opportunities for the Northern Ireland tourism industry. 
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