St Patrick's Trail at Slemish
Summary reports published by Tourism NI
The latest tourism data released by NISRA shows that performance during Jan-Sep 2016 was positive, overall. Northern Ireland attracted more visitors, who stayed longer and spent more.
Almost 3.5 million overnight trips were taken by visitors and Northern Ireland residents (2% more than in the same period 2015). They stayed for 12.6 million nights (+3%), generating over £658 million, £57 million more than during the same period in 2015 (+9%). This equates to some £2.4 million spent by tourists every day during the period. GB and other overseas markets performed better, in the main, and contributed all of the increased revenue.
More of the Jan-Sep trips were holiday trips (+5%), with the 1.67 million holiday trips representing almost half (47%) of all trips during this period (up from 46% in 2015). More holiday visitors were attracted from each key market area. The number of trips to visit friends and/or relatives also grew (+3%)