Northern Ireland Tourist Board

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Hillsborough Oyster Festival

Hillsborough Oyster Festival

Visitor Attitude Surveys

Understanding the needs and attitudes of visitors to Northern Ireland can play a vital role in helping to create a world-class visitor experience here.

Insights into visitor attitudes can help position Northern Ireland to compete with top European destinations.  Tourism NI produced the following Visitor Attitude Surveys to gain an insight into the various elements of the visitor journey here: from trip planning to participating in leisure activities.  The following reports also provide insights into how tourism businesses can improve their offering based on the needs of our visitors.


Visitor Attitude Survey By Region - Destination Fact Cards