Northern Ireland Tourist Board

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Resources and advice to help assist in growing your business and knowing your customer

  1. Know Your Customer
    Know Your Customer

    Know Your Customer

    Tourism NI undertakes regular research to understand what visitors from outside NI and domestic visitors make of every aspect of their Northern Ireland experien...

  2. Know Your Business
    Know Your Business

    Know Your Business

    Tools, resources and case studies to help you in getting to know and developing your business.

  3. Toolkits and Resources
    Toolkits and Resources

    Toolkits and Resources

    Tourism NI produces a range of guides and toolkits to help you make the most of opportunities available to you and your business.

  4. Marketing Opportunities
    Marketing Opportunities

    Marketing Opportunities

    Tourism NI’s consumer website: discovernorthernireland.com

  5. Game of Thrones®
    Game of Thrones®

    Game of Thrones®

    Game of Thrones® is not only a global phenomenon and HBO's most-watched show on record, it has been transformative for the country as a screen tourism destinati...

  6. Food Tourism
    Food Tourism

    Food Tourism

    Food is a major reason why people come to Northern Ireland and tourists spend over £350million per year on food and drink alone. Food and drink related experie...

  7. Programmes
    Programmes

    Programmes

    Find out what training and support is available through the Tourism Enterprise Development (TED) Programme and People 1st WorldHost customer service training.

  8. Sustainable Tourism
    Sustainable Tourism

    Sustainable Tourism

    We know that as a tourism business, you’re busy. There are breakfasts to be cooked, bookings to be made and customers waiting. Which means no time to plough thr...

  9. Tourist Signing- Brown Signs
    Tourist Signing- Brown Signs

    Tourist Signing- Brown Signs

    High quality signing of attractions and facilities helps visitors orientate themselves when in unfamiliar surroundings and it can play a significant role in the...

  10. Golf Tourism
    Golf Tourism

    Golf Tourism

    Northern Ireland is experiencing unprecedented success and status as a golf destination through the triumphs of its champion golfers, its world ranking golf cou...

  11. Funding Schemes
    Funding Schemes

    Funding Schemes

    Funding opportunities for the Northern Ireland Tourism Industry.

  12. Northern Ireland Tourism Awards
    Northern Ireland Tourism Awards

    Northern Ireland Tourism Awards

    Our annual awards ceremony is about celebrating the very best practice within our industry. Tourism NI is keen to encourage businesses of all sizes and shapes t...

  13. Business Tourism and Travel Trade
    Business Tourism and Travel Trade

    Business Tourism and Travel Trade

    The Meetings, Incentives, Conferences and Events / Exhibitions (MICE) and leisure tourism sectors are significant contributors to the economy in Northern Irelan...

  14. Culture & Heritage
    Culture & Heritage

    Culture & Heritage

    Culture and Heritage is part of Northern Ireland’s fabric and vital to our tourism offering. To maintain its success, we need to create compelling heritage expe...