Northern Ireland Tourist Board

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Business Tourism

Business to Business

Business Solutions

The Business Solutions unit is responsible for promoting Northern Ireland as a MICE destination:

The Meetings, Incentives, Conferences and Events / Exhibitions (MICE) sector is a significant contributor to the economy in Northern Ireland.

Our Business Tourism brand proposition demonstrates what we offer MICE buyers when choosing to meet in Northern Ireland;

  • An easy accessible destination – compact, walkable cities
  • Memorable experiences
  • Stunning landscapes and scenery
  • Locals with plenty of stories to tell.

Tourism NI supports and works with both Visit Belfast and Visit Derry to secure international and national conferences for the region, delivering bed nights and spend for the economy.  Northern Ireland is #incentiveready and Tourism NI works closely with local experiences and accommodation providers to create inspirational Incentive experiences aligned to our key markets.

Alongside key partners such as Meet in Ireland & Visit Britain, Tourism NI seeks to provide useful industry engagement platforms for achieving success in the lucrative MICE market.

For more information on holding a conference in Northern Ireland, please contact the relevant agency;

To get involved contact

Meet in Ireland

Tourism Northern Ireland works in partnership with Failte Ireland to promote the island of Ireland as a MICE destination overseas under the Meet in Ireland brand. There are several opportunities through this marketing platform for Northern Ireland industry to reach global MICE buyers.

Attendance at International MICE Trade shows such as IMEX Frankfurt, IMEX US, IBTM Barcelona and several of the GB platforms.

A brand new Meet in Ireland website has also recently been launched and Tourism Northern Ireland is encouraging all Business Tourism industry to update and refresh their web listing for this important new platform. If you have not yet received a log in details and instructions, please contact the Business Solutions team on 02890 441512

To support Industry create a stand out Business Tourism product listing, we have created some helpful Guidance notes.

Click here to download Guidance Notes.

To ensure you meet the relevant Business Tourism criteria, please read and consider Tourism NI’s Contributor Agreement.

Click here to download Contributor Agreement.

International MICE platforms

The Business Solutions Team recruit for NI industry participation at key international MICE platforms including IMEX Frankfurt (May), IMEX US, Las Vegas (October) IBTM World, Barcelona November. Recruitment may also take place for other MICE platforms in GB and in other key markets. To discuss participation at these platforms, please contact

Business tourism familiarisation trips

The team host a series of business tourism familiarisation (fam) trips throughout the year, in partnership with Tourism Ireland and Visit Britain to identify key business tourism buyers from around the world who can potentially deliver visitors to Northern Ireland. Tourism NI rely heavily on the local business tourism industry to help host these fams and provide a standout experience for these important guests.

MICE Supports

Tourism NI’s Media Library has a range of photographic assets to support your promotion of Northern Ireland as a MICE Destination, including a specific “Business Tourism and Incentive” section. Register for our Media Library  to use the free marketing assets.