Northern Ireland Tourist Board

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Heritage Experience Development Support

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How to get Involved!

Northern Ireland has a future filled with exciting tourism possibilities. One of these involves switching on the latent power and appeal of the culture and heritage offering.

Representing 40% of the visitor market, cultural tourism is taken increasingly seriously by cities and regions the world over.  It delivers rich and memorable experiences.  It triggers the imagination.  It connects visitors with the landscape and the heritage, art and ideas of the host community.  It builds up a story of a place, where it has come from and where it is going.  It creates compelling destinations, known for what they stand for as well as what they offer.

Development Support
In partnership with the Department for Communities Historic Environment Division, Heritage Lottery Fund and the Arts Council for Northern Ireland, Tourism NI wants to work with heritage sites and partners to support on the development of new cultural heritage experiences during 2018/2019.

A Support Programme will be provided as follows:

  1. The development of new innovative market-ready cultural heritage experiences (see below).

  2. The development of new immersive technology experience (see below).

  3. Projects that were successful in the European Year of Cultural Heritage (EYCH) 2018 grant scheme (now closed).


(1) New Innovative Market-Ready Cultural Heritage Experiences

Tourism Northern Ireland would like to hear from cultural heritage sites and experience providers who have ideas for new or enhanced tourism experiences.
Support may be provided in the form of group workshops and one to one training support, tailored to the demand and needs arising.  Support may include experience development, sales and marketing support, audience development and clusters / collaborative networks.
The period of support will be provided from September 2018 to March 2019 and interested applicants are invited to apply at any time within this period.

Please register your interest along with details of the proposed experience to:  o.mckeown@tourismni.com

(2)  Immersive Technology Workshops

We would like to hear from cultural heritage sites and experience providers who want to further develop new immersive technologies to showcase their cultural offering, enhancing their visitor experience.
Support will be provided in the form of group workshops.  The initial workshops will focus on emerging thinking and the use of immersive technology for visitor experiences with some case studies examples followed by an Q&A discussion.  The workshops will be facilitated by Dave Vincent, Chief Digital Officer at Tourism Northern Ireland.

Workshop Details are as follows:

  • Tuesday 25th September (10.00am – 12.00pm)

     or

  • Tuesday 16th October (10.00am – 12.00pm)

Please register your interest to:  o.mckeown@tourismni.com

(3)  Programme of Support (Now Closed)

Following the EYCH funding opportunity made available to Northern Ireland’s Cultural and Heritage sector – which is now closed – a programme of support is available to the successful applicants.