Game of Thrones® is not only a global phenomenon and HBO's most-watched show on record, it has been transformative for the country as a screen tourism destination.
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Game of Thrones® Campaigns
Game of Thrones® Campaigns
In collaboration with our partners, Tourism Ireland, TNI has invested in developing and broadcasting highly creative Game of Thrones® social media campaigns.
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Develop Your Experience
Develop Your Experience
If you are considering developing a Game of Thrones® Experience here are some key points to consider.
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Industry and Consumer Events
Industry and Consumer Events
Tourism NI hosts a wide range of events to support the industry in maximising screen tourism opportunities.
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International Coverage
International Coverage
Game of Thrones® continues to attract and secure global media coverage, not only showcasing the stunning locations but firmly establishing Northern Ireland as G...
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Visitor Servicing
Visitor Servicing
A range of initiatives are available for visitors to enhance their Game of Thrones® experience in Northern Ireland.
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Screen Tourism
Screen Tourism
Screen tourism is a growing trend and has the potential to create stand out for Northern Ireland in the international markets as evidenced by Game of Thrones®.