Northern Ireland Tourist Board

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Develop Your Experience

Game of Thrones Experience at Murlough Bay

Develop Your Experience

If you are considering developing a Game of Thrones® Experience here are some key points to consider.

Tour Operator Guidelines

Tourism Northern Ireland’s relationship with HBO is vital to the success of film tourism in Northern Ireland. To enable Tourism NI to promote any Game of Thrones® visitor experiences, tourism providers must operate within guidelines which have been developed and agreed by HBO, Northern Ireland Screen and Tourism Northern Ireland. Click here to download.

Filming Locations Imagery


TNI has commissioned a range of Game of Thrones® location imagery from Seasons 1-8. These stunning images are held in our media library and are fully accessible to all tourism providers. These include Downhill Beach, Ballintoy Harbour, Murlough Bay, Binevenagh, Pollnagollum Cave, Inch Abbey, Tollymore Forest and Castle Ward. To register for the media library click here.

Visitor Experience Grading Scheme

The Quality Grading Scheme for Visitor Experiences offers tourism operators a chance to be awarded with a 1 – 5 star rating to indicate the level of quality a visitor can experience when at their attraction or activity. Participating in the scheme assists operators to maintain and continually improve the quality of their offering and showcase many of Northern Ireland’s world class attractions. For more information click here.

Developing Game of Thrones® Visitor Experiences - Your Checklist

To enable Tourism NI to promote your Game of Thrones® experience please ensure you operate within the Tour Operator Guidelines. To access the guidelines click here

Register now to access stunning Game of Thrones®  location images from Tourism NI’s media library. To register for the media library click here

Contact Tourism NI to get your Game of Thrones® experience promoted on Telephone 028 9023 1221

To find out more about how to get involved in Tourism NI's Marketing activity contact 028 9023 1221

Contact Tourism NI to get more information on the quality grading scheme for your Game of Thrones®visitor experience. To access information on the Visitor Experience Quality Grading scheme click here