Northern Ireland Tourist Board

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  1. Northern Ireland Tourism Toolkit
    Northern Ireland Tourism Toolkit

    Northern Ireland Tourism Toolkit

    The Northern Ireland Tourism toolkit is intended as a reference manual providing you with information about specific areas of the tourism industry with a partic...

  2. Defining Your Unique Selling Proposition
    Defining Your Unique Selling Proposition

    Defining Your Unique Selling Proposition

    Before you can successfully reach your customers, you need to identify what makes your business different. Why should your customers choose your offering over y...

  3. Product Innovation
    Belfast City Bike Tours

    Product Innovation

    Your tourism business is a unique part of Northern Ireland’s tourism offering. How visitors feel about Northern Ireland will reflect all the individual experien...

  4. Pricing for Profit
    Pricing for Profit

    Pricing for Profit

    After you have established your target customer you need to understand how much they are willing to pay and there are two main factors that determine pricing: S...

  5. Using Indirect Channels
    Using Indirect Channels

    Using Indirect Channels

    Using OTA’s such as Booking.com and Expedia has now become the ‘norm’ rather than the exception. They have also had a lot of bad press due to high commission le...

  6. Excellent Customer Service
    Excellent Customer Service

    Excellent Customer Service

    We all know what great service feels like and just as importantly, what it feels like to be on the receiving end of bad customer service.

  7. Gathering Customer Feedback
    Gathering Customer Feedback

    Gathering Customer Feedback

    Managing your online reputation in this new digital age is more vital than ever.

  8. Business Growth and Development through Collaboration
    Business Growth and Development through Collaboration

    Business Growth and Development through Collaboration

    The business clustering programme has helped local businesses partner together.