Northern Ireland Tourist Board

How can we help?

Or browse

Know Your Customer

Know Your Customer

What are our visitors saying about us?

Tourism NI undertakes regular research to understand what visitors from outside NI and domestic visitors make of every aspect of their Northern Ireland experience, from trip planning to eating out and things to see and do.

Overall visitor feedback is very encouraging, with 95% of our visitors rating their overall experience in Northern Ireland positively and a similar proportion stating they would recommend it to their friends/relatives.

So, while we are doing well we need to keep improving to create an offering that is unique and appealing enough to tempt holidaymakers away from other destinations and encourage them to return.

It is important to understand our markets and segments so we know who is coming and how we can best serve them.

Check out our market and segment information.