Know Your Customer
What are our visitors saying about us?
Overall visitor feedback is very encouraging, with 95% of our visitors rating their overall experience in Northern Ireland positively and a similar proportion stating they would recommend it to their friends/relatives.
So, while we are doing well we need to keep improving to create an offering that is unique and appealing enough to tempt holidaymakers away from other destinations and encourage them to return.
It is important to understand our markets and segments so we know who is coming and how we can best serve them.