Northern Ireland Tourist Board

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Marketing campaigns

Tourism NI Marketing Campaigns

How you can get involved

Tourism NI promotes Northern Ireland as a visitor destination in both the domestic (NI) and Republic of Ireland markets. We target specific market segments based on consumer research who have most interest in and propensity to travel to Northern Ireland.

Our award-winning campaigns are fully integrated and we use the full range of the media mix to communicate our messages, raise awareness and provide a clear call to action to book a short break in NI. Each campaign delivers high coverage of our markets and makes a tangible difference.

Tourism NI delivers two annual marketing campaigns - Spring & Autumn. For each campaign, we invite the industry to participate, in particular to provide offers to feature in each campaign. These offers will then feature as supporting content on

Tourism NI's marketing campaigns were awarded Gold at the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2012 and in 2014 Best Use of Digital Marketing and the Chair’s Award.

Tourism NI Spring Campaign

Our Spring 2020 Marketing Campaign will run from 16th February-31st March 2020 across our media channels.

It will launch our new brand Northern Ireland: Embrace a Giant Spirit to consumers in both NI and ROI markets.

Tourism NI Autumn Campaign

Tourism NI has recently launched its latest Taste the Island advertising campaign in the Republic of Ireland. The campaign includes broadcast, press and digital advertisements of suggested 48 hour itineraries encouraging visitors to come to Northern Ireland and to stay longer and do more.

To view more about the Taste the Island campaign, click here.

Taste the Island TV Ad 1

Taste the Island TV Ad 2

To view the full playlist of Taste the Island videos, click here.