Northern Ireland Tourist Board

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Purple Flag

Purple Flag is the ‘gold standard’ accreditation scheme that recognises our town and city centres as safe, welcoming places for residents and visitors alike. Led by the Association of Town Centre Management with backing from government, police and businesses, this initiative supports local working partnerships striving to achieve excellence for their area.


Growing the evening economy

Visitors want to experience a sense of the people and the place. By going that extra mile the benefits of transforming local areas, especially at night time, can bring about a positive public image and local civic pride. That can mean increased footfall and increased revenue.  

Tourism generates over £723 million annually for the Northern Ireland economy. Surveys show that across all interests and age groups visitors are, more and more, seeking out authentic places to eat, drink, relax and be entertained.  Lively, vibrant towns and cities that meet their needs and against a backdrop of a safe and welcoming environment will be good places to visit and to recommend. 

Purple Flag centres – leading the way in Northern Ireland

Northern Ireland proudly boasts four Purple Flag areas.  Derry-Londonderry, Enniskillen, Armagh and Newry are all awarded this prestigious accolade.

What better way to introduce the benefits of Purple Flag accreditation than by taking a stroll through the historic streets of Derry-Londonderry. This case study showcases the city's shopping, entertainment and cultural offering and is shared courtesy of the City Centre Initiative. 

Check out Enniskillen’s Emergency Help Point Project.  Newry too operates a ‘Get home Safe' campaign. All practical initiatives that lay the foundation for a good night-time experience and help support a thriving evening economy.

Find out more

The Association of Town Centre Management is an excellent source for information on Purple Flag.  Visit their corporate website atcm for further details.  

Purple Flag frequently asked questions

Managing performance and measuring success

For further information on the Purple Flag scheme in Northern Ireland contact Andrew Patterson, Policy & Insights Manager on 028 90 441 602 or at

The Purple Flag contacts for each accredited area in NI are as follows:

Case study: Derry-Londonderry