Northern Ireland Tourist Board

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Purple Flag

Purple Flag is the ‘gold standard’ accreditation scheme that recognises our town and city centres as safe, welcoming places for residents and visitors alike. Led by the Association of Town Centre Management with backing from government, police and businesses, this initiative supports local working partnerships striving to achieve excellence for their area.


Growing the evening economy

Visitors want to experience a sense of the people and the place. By going that extra mile the benefits of transforming local areas, especially at night time, can bring about a positive public image and local civic pride. That can mean increased footfall and increased revenue.  

Northern Ireland welcomed 5.3m visitors last year, who spent a record breaking £1bn. Surveys show that these visitors are, more and more, seeking out authentic places to eat, drink, relax and be entertained.  Lively, vibrant towns and cities that meet their needs and against a backdrop of a safe and welcoming environment will be good places to visit and to recommend. 

Purple Flag centres – leading the way in Northern Ireland

Northern Ireland proudly boasts four Purple Flag areas.  Belfast, Derry-Londonderry, Enniskillen, Armagh and Newry are all awarded this prestigious accolade.

Research from the Association of Town & City Manangement indicates that the award can bring real benefits to Northern Ireland, these include: 

  • A raised profile and an improved public image for the location
  • A wider patronage, increased expenditure
  • Lower crime and anti-social behaviour
  • A more successful mixed use economy in the longer term


Case study: Derry-Londonderry

What better way to introduce the benefits of Purple Flag accreditation than by taking a stroll through the historic streets of Derry-Londonderry. This case study showcases the city's shopping, entertainment and cultural offering and is shared courtesy of the City Centre Initiative.


Find out more

For more information please visit the Association of Town Centre Management's website

The Purple Flag contacts for each accredited area in NI are as follows: