Northern Ireland Tourist Board

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How to use Twitter

Twitter is one of the largest social networks with around 13 billion accounts and 326 million monthly active users.

Twitter Sign Up
If you haven’t already created a Twitter account, visit and sign up. If you have an existing account, then log in.

Twitter Account
Your account is how people who search for you/follow you will see your profile. To access your account, click on the icon to the left of the ‘Tweet’ button on the top right hand corner of your screen. Within your account, you can view all of the tweets/retweets you have posted. Within the ‘Home’ section you can view all of the tweets/retweets from the accounts you follow.

Profile Images
As with Facebook, you have the option to include both a cover and profile image so make it eye-catching, relevant and reflective of your brand.

Image sizes:
• Header image: 1500px x 500px
• Profile image: 400px x 400px
• Image within a tweets: 506px x 253px (Max size: 1024px x 512px)

How to tweet
To compose a tweet, select the ‘Tweet’ icon in the top right-hand corner of your profile page. A tweet can only be 140 characters long and currently images and links count towards this limit.

Finding accounts to follow
You can search for other individuals and/or organisations using the ‘search’ feature by a company name or by their twitter handle (@name) if you know it.

Twitter will also suggest accounts to follow based on a number of factors, including email or phone contacts, as well as patterns from your following history.

Twitter Notifications
The Notifications section provides information on any engagement made with your page i.e. likes, mentions, retweets and new followers.

Twitter Glossary
• Mention: This is how you talk to someone on Twitter using their @Name i.e. @NITouristBoard
• Retweet or RT: This is similar to forwarding on an email and are how people share information on Twitter.
• Like: This is similar to a ‘Like’ on Facebook if a tweet is of particular interest
• Message or DM: This is a private message between you and the user you choose.
• Hashtags: A hashtag is used to index keywords or topics on Twitter i.e. #DiscoverNI.
• Trends: These are subjects that are being most tweeted about at that particular time and can be found on the left hand side of your home page.

Twitter Moments
The Moments section features the best stories which are currently happening on Twitter.

Twitter Settings
Within the ‘Settings’ area of your Twitter profile (accessed via your profile image to the left of the Tweet button) you can control all of your account information such as account details, contact information, security and passwords and frequency of notifications etc.

For more information on download our Twitter page management for beginner’s toolkit.