Northern Ireland Tourist Board

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Michele Shirlow

Appointed January 2015.


Michele is the Chief Executive of FoodNI, a membership organisation dedicated to enhancing the reputation of Northern Ireland’s food and drink, representing over 450 member companies (including 200 Taste of Ulster Restaurants) and acting as a strategic driver to support the industry to achieve greatness. Michele was central to delivery in 2016 of the first ever Year of Food and Drink, which increased positive visitor attitudes towards Northern Ireland food and drink by 23% and resulted in Northern Ireland winning the International Travel and Tourism Awards – Best Food Destination 2018/19.  She is now spearheading the Taste the Greatness strategy to establish Northern Ireland as a leading food region in the UK by 2021.

Register of Interests - Michele Shirlow