How Can Tourism Businesses Use Pinterest?

Travel and tourism are visual experiences. People come to Pinterest for inspiration for trip planning and destination inspiration. They want to visit amazing places, capture them in striking photos and then share them with friends and family online.

For this reason, Pinterest holds a huge advantage over other social marketing sites when it comes to the travel industry. It is designed especially for visual discovery, therefore, making it easier for travel or food companies to have an aesthetically pleasing profile.

Steps to generate tourism leads:

1. Create valuable, educational content for your audience (Promote blog articles, podcasts etc.)
2. Choose engaging and clickable pictures
3. Upload the pictures and link back to the page on your website
4. The post will appear in users’ feed via their social connections, stated interests or through search results
5. After receiving a few hits, traffic can be driven to your website where you can inform users of your business, grow your email list and much more

Saving and creating Pins is a form of sharing creative inspiration and a direct way of communicating what your business offers to prospective customers. People are longing for new adventures and experiences now more than ever. The more you post, the more you will appeal to these people planning to travel ahead of lockdown restrictions lifting.

Creating boards centred on different aspects of your business can drive traffic to your website (if linked) if users are interested in your content and want to know more. Boards could possibly showcase a service or feature of your business that users weren’t originally aware of.