Northern Ireland Tourist Board

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St Patrick's Trail at Slemish

St Patrick's Trail at Slemish

Summary reports published by Tourism NI

Annual and Quarterly Tourism Performance Statistics are published by the Northern Ireland Statistics and Research Agency (NISRA). Tourism Northern Ireland produces reports to provide an overview of these and other statistics, together with competitor performance and industry sentiment.

The latest tourism data released by NISRA show that 2016 was a strong year for NI tourism, with visitor spend reaching unprecedented levels and NI attracting record numbers of visitors from outside NI. These figures support previously released NI serviced accommodation statistics and industry feedback for 2016. Hotels achieved record breaking occupancy and sales during the year and TNI’s December 2016 Industry Tourism Barometer also saw the industry in a positive mood, with the outlook strong for 2017.

During 2016 4.6 million overnight trips were taken in NI by visitors and NI residents. They stayed for more than 15 million nights, generating over £850 million (£87 million or 11% more than in 2015). This equates to some £2.3 million spent by tourists every day during 2016. Declines in domestic tourists were off-set by growth in GB and overseas as well as ROI visitors, with NI welcoming record levels of 2.6m visitors from outside NI in 2016, 12% more than in 2015. Positively, increases in spend were evident for all main market areas, with the GB market accounting for almost half of the additional spend in 2016.

NI welcomed over 2 million holiday visitors (almost 200,000 more compared with 2015), with more holiday visitors attracted from each of our main markets. Holiday trips accounted for almost half (47%) of all trips taken in NI during 2016 compared with 43% in 2015.