Northern Ireland Tourist Board

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NI Annual and Quarterly Tourism Performance

St George's Market

Summary reports published by Tourism NI

Annual and Quarterly Tourism Performance Statistics are published by the Northern Ireland Statistics and Research Agency (NISRA) and the Central Statistics Office (CSO). Tourism Northern Ireland produces reports to provide an overview of these and other statistics, together with industry sentiment.

Jan-Dec 2019 tourism performance data released by NISRA relating to overnight trips taken in NI indicate:

Figures relate to overnight trips taken by NI residents and ROI, GB and Other Overseas visitors in NI.

NI welcomed 5.3m visitors, who spent a record breaking £1bn (£76m or 8% more compared with 2018).

Nights increased by 2%, driven by significant increases in ROI nights (+23%), as well as growth from NI (+5%).

The growth in trips in 2019 was largely driven by holidays, as we attracted 322,000 more holiday visitors (+14%) compared with 2018.  The closer to home  markets (NI and ROI) increased by 17%, while holiday visitors from GB and Other Overseas grew by 7%.

Overnight visitors from outside NI exceeded 3m for the first time ever.  Growth was largely driven by the ROI market (+28%).  GB and other overseas trips increased by 1%.

Domestic performance was strong in 2019, with NI residents taking more trips, notably holidays, in NI and spending more.

2019 tourism employee jobs figures show a 9% increase (+6,000) on 2017 to 70,803.

Industry feedback suggested a positive start to 2020, pre-covid.  Accommodation and airport statistics clearly show the devasting impact the pandemic had during the first lockdown, and the reopening period.