Northern Ireland Tourist Board

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Signature Project Reports

Titanic Belfast

Signature Project Reports

A summary report as well as five individual reports were produced in 2009 relating to visitor experience provided by Northern Ireland’s Signature Projects.

Encouragingly, combined, the five Signature Projects are delivering a wide spectrum of the elements of the Northern Ireland brand attributes through the experience (in particular historical, memorable, natural, unique, inspiring, genuine, engaging and authentic). 

Visitor opinions also identified aspects that require further development across individual Signature Projects including; opportunities for on-site learning, range of indoor activities, availability of local crafts (Causeway and Mournes), quality of food and drink (Walled City and Titanic), outdoor activities and things to do with children (St Patrick/Christian Heritage).