Northern Ireland Tourist Board

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Mountain biking at Rostrevor

Mountain biking at Rostrevor

Tourism Industry Barometer

Tourism NI produces Tourism Industry Barometer Reports which give an insight into the recent performance of tourism businesses throughout the industry, and the outlook and expectations of these businesses over the next 12 months.

The Northern Ireland Tourism Industry has experienced a busy 2017 with half of all tourism businesses surveyed reporting  growth over the previous year. Hotels in particular enjoyed another excellent year with 83% reporting an increase in bednights  compared with 2016. The increased visitor volumes is also reflected in healthy increases in both average room yield and profitability. Other accommodation sectors also report a generally positive performance for 2017. The majority of visitor attractions also  have seen an improvement in visitor numbers reflecting a positive performance from the domestic, ROI, GB and overseas markets. Overall tourism operators have an optimistic outlook for 2018 with many anticipating a continued increase in business this year.