Northern Ireland Tourist Board

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Mountain biking at Rostrevor

Mountain biking at Rostrevor

Tourism Industry Barometer

The Northern Ireland Tourism Industry has experienced a busy 2016 across all sectors. Hotels in particular enjoyed an excellent year with 87% reporting an increase in bed nights compared with 2015.

The increase in visitor volumes is also reflected in healthy increases in both average room yield and profitability. Other accommodation sectors also report a generally positive performance for 2016.

Visitor attractions also have seen an improvement on visitor numbers reflecting a positive performance reported for the domestic, Republic of Ireland, GB and overseas markets.

The outlook for 2017 is generally optimistic with hotels (68%) and visitor attractions (65%) amongst the most positive regarding expectations for growth.