Northern Ireland Tourist Board

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Mountain biking at Rostrevor

Mountain biking at Rostrevor

Tourism Industry Barometer

Tourism NI produces Tourism Industry Barometer Reports which give an insight into the recent performance of tourism businesses throughout the industry, and the outlook and expectations of these businesses over the next 12 months.

The Northern Ireland Tourism Industry has experienced a busy first six months in 2018 with over one third (37%) of all tourism businesses surveyed reporting growth over the same period last year. Following on from an exceptionally busy 2017, hotels in particular have so far enjoyed another positive year with over half (55%) reporting an increase in bed nights compared with 2017. The increased visitor volumes are reflected in healthy increases in both average room yield and profitability. Other accommodation sectors also report a generally positive performance for 2018, with the majority reporting improved or similar business levels over this time last year, reflecting a positive performance across all main markets, particularly overseas. Whilst visitor attractions had a more challenging start to the year, optimism remains high, with the majority anticipating overall growth by the end of the year.