Insights into visitor attitudes can help position Northern Ireland to compete with top European destinations.  Tourism NI produced the following Visitor Attitude Surveys to gain an insight into the various elements of the visitor journey here: from trip planning to participating in leisure activities.  The following reports also provide insights into how tourism businesses can improve their offering based on the needs of our visitors.

Coming soon – findings from TNI’s 2018 Visitor Attitude Survey

• Visitor Attitude Survey 2016 (Food and Drink)
• Visitor Attitude Survey 2014
• Visitor Attitude Survey 2013
• Visitor Attitude Survey 2013 - At a Glance

Visitor Attitude Survey By Region - Destination Fact Cards

• Armagh
• Causeway Coast and Glens
• Derry~Londonderry
• Fermanagh
• Greater Belfast
• Lough Neagh
• Mournes
• Strangford Lough
• Tyrone and Sperrins
  
  
• Giant's Causeway Visitor Experience Survey 2013
• Titanic Belfast Visitor Experience Survey 2013