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Find the recipe for success at the Taste Our Best conference

NI Food and Drink, Derry City & Strabane

Posted by Tourism NI

Published February 21, 2018

Discover all you need to know about making it in the local food industry at the Derry City and Strabane District Council's Taste Our Best - 'Producing, Pitching & Promoting Provenance’ Conference one of the many fantastic business support opportunities on offer during this year’s Enterprise Week.

Find the recipe for success at the Taste Our Best conference

Martin Graham, Aeidin McCarter, Brian McDermott, Jennifer O’Donnell and Tara Herron

The conference, which takes place in the Guildhall on Monday March 5th, will give an insight into the work of some of the leading figures and brands in the industry, as well as some top tips on how to forge a path to culinary success.

Some of the leading ambassadors for the local food industry, award winning chefs Neven Maguire and Brian McDermott, and food guide gurus John and Sally McKenna, will also be taking to the stage to talk about their own work and what support is there for emerging businesses.

Enterprise Week 2018 runs from March 5th-9th, and has become the biggest annual business event in the North West attracting some of the leading names in the business sector. The programme is packed full of talks, workshops and networking opportunities offering the very best support and advice for both fledgling businesses and companies hoping to take their enterprise to the next level.

Mayor of Derry City and Strabane District, Councillor Maolíosa McHugh, said anyone working in either in the food retail sector or restaurant industry would find the conference extremely useful.

“The Taste Our Best conference offers the opportunity for local people to learn from the experience of some of the leading figures in the food industry. It gives a real insight into how successful businesses have overcome the challenges of building their brand in an increasingly competitive market. I’m delighted to see food tourism feature so prominently in the Enterprise Week programme as it is a key priority for Council to support and develop local tourism and in particular the District’s growing profile as a leading food destination.”

This year’s audience will have the opportunity to learn how leading retailer Dunnes Stores are repositioning their businesses to take advantage of the emerging food innovators across Ireland. The chain has just been named top grocery retailer in Ireland according to the latest market data from research group Kantar World Panel. Brand Manager with the company, Diarmuid Murphy, will reveal the secrets behind the company’s success in driving customer engagement, and take a look at the future of the chain’s Simply Better brand.

For those starting out in the industry and seeking some inspiration, there will also be the chance to hear a number of supplier case studies, from those who have created their niche in the retail arena and those who are still on the journey. Or find out more about the art of the sales pitch and some hot trends for the year ahead.

Speaking at the event launch, Head of Culture with Derry City and Strabane District Council, Aeidin McCarter, said: “I am delighted to see so much on the programme this year. Derry is fast becoming a leading food destination, and we want to support businesses in maximising the opportunities that are the result of this growing profile.

“I would encourage anyone with an interest in establishing a new food product or brand to come along and find out how they can avail of the support and advice to set them on the path to success.”

Taste Our Best - 'Producing, Pitching & Promoting Provenance’ is being delivered by Derry City and Strabane District Council, in collaboration with the Foodovation Centre NWRC and supported by TNI & INI.

Find out more about the Taste Our Best conference, and all the events taking place during Enterprise Week at #EW2018

Posted by Tourism NI

Produced by Tourism NI