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Get involved in VisitBritain's new 'Join the World' campaign

Marketing Campaigns

Posted by Tourism NI

Published August 16, 2017

In addition to the comprehensive promotional plans Tourism Ireland have in place to promote Northern Ireland in the GB market to year end an additional opportunity has arisen with Visit Britain.

Get involved in VisitBritain's new 'Join the World' campaign

VisitBritain are launching a new domestic campaign this September targeting young British millennials.

All businesses and destinations are invited to get involved by sharing your content with VisitBritain.

Promote your business to the 18-34 year old market and gain exposure to potential visitors across VisitBritain online channels and social media using the hashtags #LoveGreatBritain and #LoveUK.

The campaign is the 6th instalment of the domestic GREAT campaign which VisitEngland is launching in partnership with Visit Wales, VisitScotland and Tourism Northern Ireland.

What do I get?
• A free opportunity to have your images seen by our followers participating in the campaign.
• Exposure to potential visitors through a recognised Britain hashtag.
• Publicity across Twitter, Facebook or Instagram domestically.

What is it?
The 'Join the World' domestic campaign that is being run in partnership by VisitEngland, VisitWales, Visit Scotland and Tourism Northern Ireland, launching in September, will encourage 18-34 year olds in the UK to take a short break in the UK. The campaign will show the UK audience the country through the eyes of their international peers.
In the run up to the official launch of the campaign VisitBritain are looking for content that is relevant to the 18-34 year old domestic audience that covers the following passions and points of interest:
• Culture
• Learn something new
• Physical activity
• City breaks
• Nightlife & Clubs
• Food & restaurants
• Also culture/history, countryside, camping, spas, theme parks

More information about the campaign and toolkit will be coming soon!

All content supplied will be moderated by the VisitBritain domestic marketing team. When submitting content please fill in the this document (XLSX, 16KB) and send it in with your email. 

To find out more about the campaign, the content VisitBritain are looking for and guidelines on imagery download the campaign guidelines (PDF, 671KB).

Visit the VisitBritain webpage or contact email: 

Posted by Tourism NI

Produced by Tourism NI