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IFEX Adds ‘Meat’ To Its Menu

NI Year of Food and Drink, NI Food and Drink

Posted by Tourism NI

Published April 12, 2017

Northern Ireland’s largest food, hospitality and retail event - IFEX – has just announced plans to almost double its size with the addition of a sister event - MEAT@IFEX.

IFEX Adds ‘Meat’ To Its Menu

Jointly organised by IFEX organisers, Fresh Montgomery, and Butchery Excellence Ireland – Meat@IFEX will play host to the World Butchers’ Challenge – the first time the world-class competition has come to Northern Ireland.

IFEX 2016 enjoyed a 24% increase in visitor numbers and IFEX 2018 is laying down the foundations to make next year’s show even bigger. Returning to the Titanic Exhibition Centre, Belfast, from the 20th to 22nd March 2018, the biennial event, that’s amongst the longest running trade events in Europe – and named the ‘UK’s Best Tradeshow Exhibition 2016’*- will almost double in size to over 8,000 sq. metres.

Toby Wand, Event Director of IFEX comments: “We have set the bar high for IFEX 2018 by further investing in the success of IFEX. As THE trade event that really galvanises all of those in the food, drink, retail and hospitality sectors, it is important for us to keep evolving and growing the show

“We have partnered with NI company, Butchery Excellence Ireland, to add an international dimension to IFEX with the addition of a sister show – MEAT@IFEX – and the arrival of the World Butchers’ Challenge. To deliver these innovations, Fresh Montgomery and Butchery Excellence Ireland are investing over £150,000 into IFEX 2018, which includes adding a new pavilion dedicated to MEAT@IFEX, growing the show floorplan to over 8,000 sq. metres.”

As part of the World Butchers’ Challenge, 12 international teams will travel to Northern Ireland to compete, with a delegation of approximately 1,000 international visitors expected. This level of global interest will ensure that IFEX, Meat@IFEX and the World Butchers’ Challenge will help to further Northern Ireland’s reputation for the quality of its produce, including the world-class Northern Irish meat industry.

From showcasing the latest food and drink trends to industry leading technology, IFEX will house all the ingredients that have made the show a success for many years. Confirmed show attractions include the Salon Culinaire – the home of the NI Chef of the Year - and a host of other live competitions including La Parade des Chefs for Northern Ireland’s culinary colleges.
In 2016, over 120 companies exhibited at the show with visitor numbers surpassing 6,500.

Looking ahead to IFEX 2018, Rhonda Montgomery, Founder of Butchery Excellence Ireland adds: “Meat@IFEX and the World Butchers’ Challenge are expected to increase IFEX visitor footfall significantly, and we’ll be working hard in the months ahead to bring both Irish and International businesses from the meat and poultry sectors to Meat@IFEX.

“We’ve already received tremendous support from some of Northern Ireland and Ireland’s largest foodservice and meat businesses and we’re hoping that Meat@IFEX and the World Butchers’ Challenge will not only be a great success, but will leave a lasting legacy for our meat and butchery industries in Northern Ireland.”

IFEX 2018 is taking place on the 20th – 22nd March 2018 at the Titanic Exhibition Centre. For further information see @IFEX_NI.

Posted by Tourism NI

Produced by Tourism NI