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Northern Ireland promoted on key ROI Broadcast Channels

ROI Market

Posted by Tourism NI

Published October 1, 2018

Northern Ireland received significant broadcast coverage in the ROI market in a series of promotional activity by the TNI Dublin Office.

Northern Ireland promoted on key ROI Broadcast Channels

Marble Arch Caves staff with RTE presenter Derek Mooney filming in Co. Fermanagh for RTE Today Show

In September, radio station Today FM broadcast the Matt Cooper Show live from the new Grand Central Observatory in Belfast. This was the first time the station have broadcast live in NI and with average listeners around 134,000, this provided a fantastic platform to highlight the Lonely Planet accolade and short break message.

Tourism NI (ROI) also worked with RTE and the ‘Today Show with Maura & Daithi’, the mainstay of the RTE One daytime schedule featuring an entertaining mix of lifestyle, entertainment, news and giveaways with an audience of 372,000.  

The segments highlighted all the regions of NI with two video travel segments covering Belfast & Fermanagh, key events and ‘on the sofa’ with travel expert Ed Finn.

Check out our YouTube Channel to view the clips:  

Posted by Tourism NI

Produced by Tourism NI