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Over 12,500 visitors make first NI BBC Good Food Show a huge success

NI Year of Food and Drink

Posted by Tourism NI

Published November 2, 2016

The first ever BBC Good Food Show Northern Ireland, which took place as part of the Year of Food and Drink 2016, has been hailed as a huge success with over 12,500 visitors through the doors during the three-day foodie event.

Over 12,500 visitors make first NI BBC Good Food Show a huge success

Terence Brannigan and Aine Kearney of Tourism NI with (centre) chef Paul Hollywood

Over 100 exhibitors and some of the biggest names in cooking attended the Tourism NI supported event at the Belfast Waterfront between Friday 14th October and Sunday 16th October.

Following the winning food and entertainment format of already established BBC Good Food Shows in Scotland, London, Harrogate and Birmingham, visitors to the Belfast show enjoyed live cookery demonstrations from TV favourites Paul Hollywood, The Hairy Bikers, James Martin and local chefs Paul Rankin and Paula McIntyre.

Other highlights included a Tasting Theatre, sponsored by Discover Northern Ireland and led by Paula McIntyre, where visitors could sample and learn about local producers. The Food NI Pavilion, also gave visitors the opportunity to taste and buy from local producers first-hand. The Interview Stage, sponsored by Moy Park, and book signings sponsored by Eason, provided visitors with the opportunity to find out more from their cooking heroes and have their favourite cook books signed by the authors.

Aine Kearney, Tourism Northern Ireland Director of Business Support and Events said the success of the event signified Northern Ireland’s growing reputation as an exceptional foodie destination.  

“Events of this type further enhance our tourism offering and encourage visitors to enjoy the Northern Ireland food and drink experience, taking in our Michelin starred restaurants, award winning food tours and Gold Star Great Taste Award winning products,” she said. “There were over 40 international buyers attending the event over the course of the weekend with many of our main suppliers keen to expand and grow into new markets. Tourism NI is a proud supporter of the BBC Good Food Show Northern Ireland and look forward to welcoming this popular event back to our shores next year.”

River Street Events, who organise the Good Food Shows, said they were thrilled with its success.

“We were overwhelmed by the response to our launch of the BBC Good Food Show Northern Ireland in Belfast,” said River Street Events Managing Director, Laura Biggs.

“The Waterfront provided the most spectacular backdrop for our live cookery demonstrations from top celebrity chefs, shopping from the very best regional producers and fantastic culinary inspiration. We are looking forward to an even bigger and better Show next year.”

Caption: Tourism NI chairman Terence Brannigan, chef Paul Hollywood and Tourism NI director of Business Support and Events Aine Kearney

Posted by Tourism NI

Produced by Tourism NI