Summer surge means visitors now spending £2.7 million per day
Published February 1, 2018
Latest NISRA visitor statistics released today show that spend by visitors to Northern Ireland increased by 16%, to £747 million, in the first nine months of 2017. This equates to visitors contributing £2.7 million per day to the local economy.
Dark Hedges, Co. Antrim
A combination of factors including increased marketing activity by Tourism NI in the Republic of Ireland, favourable exchange rates and high profile events like the Irish Open contributed to a record breaking two million holiday trips being taken during January to September, with a notable increase in visits across the summer.
Commenting on the figures Tourism NI Chief Executive John McGrillen said;
“Northern Ireland enjoyed overall growth from Great Britain, Europe and North America in the first nine months last year. Closer to home, Northern Ireland residents took more staycations and visitors from the Republic of Ireland continued to be motivated by value for money and spent £18 million more than the same period last year, an increase of 45%”.
“Our research shows that perceptions of Northern Ireland as a holiday destination have improved demonstrably in the Republic but, given that Northern Ireland still has a lower share of the overall holiday market, continued marketing investment will be vital if we are to maintain and build on recent performance”.
“We are working very closely with the tourism industry to develop strategies that will contribute to long term growth from all our key markets. This will mean capitalising on established experiences such as Titanic Belfast and the Causeway Coastal Route while developing a stand out brand and investing in the right technology to give Northern Ireland a competitive edge in the international marketplace.”
Tourism NI’s latest Industry Barometer indicates continued positive performance with hotels particularly optimistic about business prospects in 2018. For a full Tourism NI analysis of the latest NISRA statistics please click here.
Posted by Tourism NI
Produced by Tourism NI