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Belfast Secures Prestigious Conference Business

Business Tourism

Posted by Tourism NI

Published October 7, 2019


Tourism NI, in partnership with Visit Belfast, has secured a prestigious international conference that will see 120 international buyers meet in Belfast next spring.

Belfast Secures Prestigious Conference Business

Aoife Fee (Tourism NI), Mark Walker (Hilton Hotel Belfast) & Carole McKellar, HelmsBriscoe EMEA VP

For the first time, HelmsBriscoe, the global leading agency in meetings procurement and site selection, will hold its European, Middle Eastern and Africa (EMEA) Regional Meeting in Belfast from 8th to 10th March 2020. In 2018 HelmsBriscoe placed a total of 1.27 billion dollars in meetings revenue worldwide.

Associates and hotel partners from across 55 countries will take part in the three day workshop and familiarisation programme across various destination and attractions in Northern Ireland supported by Tourism NI.

Aoife Fee, Tourism NI’s Business and Solutions Manager, commented: “We are delighted that Belfast has been chosen as the host city for the HelmsBriscoe EMEA Regional Meeting next year.”

 “Bringing conferences, meetings and business events to Northern Ireland is crucial for our local tourism economy and will help us reach our ambition to double the value of tourism to £2billion a year by 2030.

“Hosting this prestigious event, which has huge potential revenue, will further put Belfast on the map as a leading destination for business conferences,” Aoife added. 

Sarah Gribben, Head of Business Tourism for Visit Belfast, added “Belfast and Northern Ireland are firmly established as top destinations for international events, thanks to investment in infrastructure, sales and marketing, conference venues, access and tourism product and experiences.

“This event is another opportunity to showcase the city and region to key buyers and decision-makers from the events industry, giving them a taste of the event infrastructure, hospitality and experiences on offer in Belfast and Northern Ireland for their clients, and I am sure they will be impressed with what they see during their time here.”

Mark Walker, General Manager of Hilton Hotel Belfast, added: “We are absolutely delighted to welcome the HelmsBriscoe EMEA associates to Belfast. HelmBriscoe awarded Hilton ‘EMEA Hotel Chain of the Year for 2019’ and shortly after announced their intention to bring the 2020 event to Belfast. It is a tremendous opportunity for us to showcase our hotel upon the completion of a multi-million-pound refurbishment. We have been working hard behind the scenes with our brand and the support of Visit Belfast and Tourism NI to bring this event to Belfast.”


Posted by Tourism NI

Produced by Tourism NI