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Local ambassadors drive golf tourism in the USA


Posted by Tourism NI

Published January 24, 2020

Local ambassadors drive golf tourism at leading golf convention in the USA

Local ambassadors drive golf tourism in the USA

Leanne Rice (Tourism NI) and Alison Metcalfe (Tourism Ireland) alongside key local industry.

Tourism recently participated in a leading golf convention in the USA accompanied by key local industry as part of the drive to grow the value of golf tourism in Northern Ireland.

Tourism NI in conjunction with Tourism Ireland and Fáilte Ireland joined forces to sell the island of Ireland as a premier golf destination at the PGA Merchandise Show in Orlando which is one of the largest golf trade shows in the world. Following a major investment in the new Golf Ireland stand for 2020, thirty industry were in attendance with twelve industry representatives from NI.

Over twelve industry representatives from Northern Ireland including Hastings Hotel Group, Royal County Down, Galgorm Spa & Golf Resort, Travel Ireland Golf, Brogan's Prestige Travel, Glenara Elite Travel & Tours, Royal Portrush Golf Club, Northern Ireland Golf Tours, Ardglass Golf Club, The Golf PA, Golflinks Hotel Portrush and Portstewart Golf Club, joined Tourism NI at the trade show to showcase the outstanding golf courses and exceptional quality and hospitality that local golf has to offer.

The PGA Merchandise Show provides local NI industry with a unique opportunity to interact face to face with thousands of golf professionals from across the world and enhance the legacy of golf. Every year, the convention attracts over 40,000 golf specialists and enthusiasts as well as leading global golf journalists and golf tour operators.

Leanne Rice, Tourism NI’s Golf Marketing Manager commented; “This is a fantastic opportunity for industry representatives from Northern Ireland to showcase our superb golf and hospitality offering to the US market. Northern Ireland is experiencing unprecedented success and status as a golf destination following the success of hosting major events such as The 148th Open at Royal Portrush.

Leanne added: “Golf tourism revenue has grown by over 50% in the last five years and in 2019 alone we welcomed over 120,000 golf visitors, contributing over £45 million to the local economy. This doesn’t include the Open which contributed £106m to the economy, with 237,750 spectators attending. The American golf market remains a priority for Tourism NI in 2020 and beyond and we will continue to promote our world-class golf offering and excellent hospitality which plays a vital role in attracting American golfers to visit Northern Ireland.”


For further information contact the Tourism NI Communications Department on 028 9044 1577 or email

Posted by Tourism NI

Produced by Tourism NI