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NI Takes Centre Stage as Global Tourism Destination

Business Tourism

Posted by Tourism NI

Published August 22, 2019

Northern Ireland’s tourism and hospitality offering is now firmly on the international stage. This is the conclusion of The Travel Corporation (TTC) who chose Belfast for its annual sales conference held this week.

NI Takes Centre Stage as Global Tourism Destination

Founded almost 100 years ago, TTC is one of the world’s leading travel companies with a portfolio of 42 multi-award-winning brands including household names such as Trafalgar, Brendan Vacations, Insight Vacations, Contiki, Costsaver, and Luxury Gold. It organises unique holiday experiences for 1.9 million travellers every year in more than 70 countries.

Supported by Tourism NI, as part of the conference programme, sales teams from the USA, Canada, Switzerland, Singapore, London, Australia and New Zealand, enjoyed the best of local food, drink and entertainment, including street parties in the Cathedral Quarter and visits to top attractions like Titanic Belfast, the Giant’s Causeway and St Anne’s Cathedral.

John McGrillen, Chief Executive, Tourism NI said:

“This was a unique opportunity to let international delegates experience first-hand what Northern Ireland has to offer as a place to visit. I am pleased that our tourist attractions, bars and restaurants and our people grasped that opportunity and provided an experience that went well beyond all expectations.

“This experience will allow these companies to sell Northern Ireland with confidence and personal passion in the global marketplace. Our ambition to grow tourism to a £2 billion industry by 2030 will be achieved by growing the number of international visitors choosing to come here. Having this conference in Belfast is an important step in realising that ambition.”

Brett Tollman, Chief Executive, TTC said:

 “Our heartfelt thanks to the people of Northern Ireland and Tourism Northern Ireland – and to all of the fantastic attractions and venues that we have had the pleasure of experiencing. You have all extended your famous brand of hospitality and humour to the TTC family over the course of our three Global Sales Staff Conferences for five of our immersive brands this week.

“We are all very grateful and appreciative to John McGrillen and his team for encouraging us to come here this year for our conferences. It has been an unforgettable visit and opportunity to familiarise ourselves with this stimulating and very enjoyable destination, and to open our hearts and minds further to your very warm and welcoming residents.  We will all take those experiences and memories home with us and work even harder in promoting Northern Ireland to our travel agent partners and guests around the world. Thank you.”


For further information, contact:

Tourism NI Communications on 028 9044 1577 or email or

Posted by Tourism NI

Produced by Tourism NI