Tourism Ireland USA “Jump into Ireland” Events
Published March 23, 2018
Tourism Ireland’s US team run a series of Jump into Ireland (JITI) sales missions, the first of which for 2018 took place at the end of February and covered three Southern US cities, Houston, Tampa and Atlanta. Further JITI events are scheduled to take place later this year including Northern US cities (Boston/Seattle/Chicago) from 23rd – 27th April and California from 12th – 16th November.
Tourism Ireland’s “Jump into Ireland” sales events provide a platform for Island of Ireland tourism and hospitality industry representatives to promote their product to travel agents and to travel & lifestyle media. In addition to the island of Ireland industry representatives, a number of US based partner tour operators also participate in the event. On the trade side, the events target U.S. high-end consortia retail agents e.g. AMEX, Ensemble, Signature, Virtuoso, AAA, Group and Golf producers and select non-consortia travel agents. In terms of media, these events target mainly print and online travel and lifestyle journalists.
A number of representatives from Northern Ireland participated in the most recent Jump Into Ireland events at the end of February including Ghilian Campbell from Visit Armagh, Eoin McGrath from Hastings Hotels, John Higgins from the National Trust and Aoife Fee from Tourism Northern Ireland. Over the course of a week, the participants had the opportunity to meet with a large number of tour operators and journalists who attended the events in each city, updating them on new tourism developments and showcasing Northern Ireland’s tourism offering. The Jump into Ireland platform provide a fantastic opportunity to meet and engage with a large volume of select travel agents and media in the US market through a series of organised showcase events.
Posted by Tourism NI
Produced by Tourism NI