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Tourism NI Survey Results: Experience Exceeds Visitors’ Expectations


Posted by Tourism NI

Published February 11, 2020

Results from a survey of leisure visitors across Northern Ireland, commissioned by Tourism NI, show that a high percentage of respondents across the eleven local authority areas in Northern Ireland believed that their expectations were met or exceeded.

Tourism NI Survey Results: Experience Exceeds Visitors’ Expectations

Derry Walls

The Visitor Attitude Survey was conducted during June-October 2018 to measure the Northern Ireland leisure visitor experience.  During this period leisure visitors from outside Northern Ireland, as well as Northern Ireland residents on a domestic leisure trip, were approached in key locations and attractions in each of Northern Ireland’s 11 Council areas.  Brief face-to-face interviews were conducted and visitors were asked to participate in an on-line survey when their Northern Ireland trip ended. 2,500 visitors completed this on-line survey.

Launching the survey results, Economy Minister Diane Dodds MLA said: “The tourism sector within Northern Ireland is in a strong position, as these survey results demonstrate. Our friendly welcome, along with excellent attractions, food, customer service and accommodation continue to win fans both at home and abroad. Statistics continue to show that our increasing numbers of external visitors are spending more, and the positive experiences evidenced in the Visitor Attitude Survey play a large part in this success. Tourism is a vitally important sector to our economy, helping to drive economic growth and supporting jobs throughout Northern Ireland. As Economy Minister I intend to build on the good work being done by continuing to develop local tourism as an export business, helping to contribute to balanced regional growth and job creation.”

Tourism NI’s Chief Executive, John McGrillen said: “It was a consistent theme across Northern Ireland that our people greatly enhance the visitor experience. “The welcome that people receive in our hotels, guesthouses, pubs, taxis, restaurants, cafes and shops also helps to ensure that people who come here to visit want to return or to advise others to visit and experience Northern Ireland for themselves.”

To find out more about the survey results, please find a press release for each local area below;

Posted by Tourism NI

Produced by Tourism NI