What’s Keeping You Campaign with Neil Delamare
Published April 11, 2019
The ROI PR team worked with Irish comedian Neil Delamare on a tongue and cheek campaign to highlight the ultimate road trip to NI.
Based on the fact that over 50% from ROI never been to Northern Ireland, we asked… what’s keeping you? The aim was to dispel the misconceptions and bring out the best of Northern Ireland, focusing on the key interests of priority segments including scenic landscapes and immersive experiences.
Working with Neil Delamere, we want to say - it isn’t just the accent and quirky phrases that makes Northern Ireland different, the destinations, adventures, people, history, arts and food (and more!) is stand-out and is on the doorstop to explore – now is the time to plan that perfect roadtrip and time hit the road, what’s keeping you?
A unique video was created which can be viewed here and this was supported by a broadcast tour which included coverage on RTE Ray Darcy Radio Show, Today FM Dermot & Dave, Classic Hits FM and then an hour long segment on the Virgin Media Six O’clock TV Show (primetime).
A dedicated ROI Media event was held in Fade Street Social in Dublin with over 25 media in attendance, a supported shopping centre promotion in Dundrum and ongoing PR.
Posted by Tourism NI
Produced by Tourism NI