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Winter content call out to Northern Ireland Tourism Industry

Posted by Tourism NI

Published November 9, 2020


Do you have a great Winter or Christmas themed story to tell? We are calling on industry to share their brilliant content with us!

Winter content call out to Northern Ireland Tourism Industry

This content will be used to engage and entertain our audiences across our digital and PR channels in both Northern Ireland and The Republic of Ireland. Please contact digital@tourismni.com no later than 20th November. 

  1. 1. Embrace #MyGiantAdventure this Winter 

We will be sharing content focused on inspiring people to continue to enjoy Northern Ireland safely and calling on consumers to share their favourite wintery snaps, snow filled landscapes and fabulous Christmas light displays using #MyGiantAdventure.

We will use these images and video to curate content across our channels. Check out our gallery here.

How can I get involved? 

  • Share your own pictures and videos of the Winter gems on your very own doorstep using #MyGiantAdventure and tag Discover Northern Ireland on Facebook, Twitter and Instagram

  • Please encourage your visitors to share their own images and video using #MyGiantAdventure. 

  1. 2. Winter Themed Content 

We would be delighted to receive content from you in the following areas: 

  • Think Christmas! - Christmas content is very engaging and media are currently looking for these kinds of stories. We are looking for (virtual and in person) quirky events, special Northern Ireland gifts and unique Christmas ideas. Do you deliver to ROI?  

  • Food & Drink (cosy Winter recipes and food traditions, warming cocktail recipes) 

  • Heritage, Gardens & Outdoor spaces (seasonal video tours of outdoor spaces, showcasing of wildlife and nature at this time of year, virtual tours of museums with a nod to the season) 

  • Unique stories or legends that you want to share about Northern Ireland 

  • A seasonally themed blog article based on your expertise that could be easily adapted by media. For example, if your experience is a beautiful garden, the Head Gardener could provide “Top 10 tips for Winter Gardening”. 

  • Support local - now more than ever, it’s important to support local businesses. If you have a great story about a local tourism business or hospitality, let us know! 

  • Stories from industry on ways you have displayed innovation in the face of Covid-19. 

  • Any other innovative ideas you may have – we would love to hear from you.

Top tips for creating GIANT content 

  • Please include a short descriptive paragraph for context. 

  • Please provide video and imagery in landscape format. 

  • Don't worry if you don’t have professional video skills. A very simple video shot on your mobile phone can work extremely well. It’s all about being authentic! 

Please click here to view best practise examples of content from Spring 2020.

Please click here for more advice on creating video content. 


Posted by Tourism NI

Produced by Tourism NI