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A Beginner's Guide to Digital Marketing For Accommodation Providers

Sorry this event has now finished.

This event is open to small accommodation providers, from the B&B, Guest House and Self Catering sectors, with little to no experience in digital marketing. The session aims to help ensure that you have the skills to confidently promote your business online.

This event has now ended. Please click here to view the presentation from the workshop.

Tourism Northern Ireland is running three free digital workshops for accommodation providers to help you market your property online.

This follows on from a successful pilot event in February 2017.

Event Details

This year's workshops will be taking place regionally around Northern Ireland.  The dates and venues are as follows:

Date:        Monday 27th November 2017
Venue:     Killyhevlin Hotel, Enniskillen     

Date:        Tuesday 28th November 2017
Venue:      Bishop's Gate Hotel, Derry~Londonderry

Date:        Thursday 30th November 2017

Venue:      Canal Court Hotel, Newry


                  12:00  Light lunch and networking opportunity
                  12:30  Workshop Session Commence
                  16:00  Workshop Session Close

We're going back to basics. At these half day workshops, you'll learn how to:

  • Use Social Media effectively
  • Use Online Travel Agents e.g. and TripAdvisor
  • Manage your reputation online
  • Access Tourism NI's Digital Marketing opportunities
  • Make best use of your free listing on

Workshop Facilitator

Kathryn Pyper - KP Digital Marketing
Kathryn has over twelve years experience working within the digital industries in Northern Ireland. Her career spans all digital marketing mediums from search marketing to content marketing. Her background in digital marketing has been exemplary within the digital industries having worked with a variety of sectors and company sizes, particularly within Tourism.

How to register:

Space at these events is limited and we expect demand to be extremely high.  If you would like to attend, please complete the registration form by clicking on the 'register now' button below. Please note that attendance is limited to one representative per organisation.

Those who participated in the pilot event at Dunsilly Hotel in February 2017 are welcome to attend this workshop as a refresher course.  However please note that priority will be given to those who have not already attended a workshop.

Please click here to register.

If you need assistance when completing your registration please contact Morrow Communications events team on Tel: 02890 393837 or email: