Northern Ireland Tourist Board

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Be inspired by educational and industry speakers as we demonstrate why corporate strategic thinking is undergoing a dramatic revolution and what this means for your business or your next event / venture.

We would like you to join us for the must-attend experience of the year, that will keep you ahead of the game.

"Evolve or Die!" featuring international keynote speakers Dr Deep Parekh and Polo Looser - Asteroidea AG, Mary Ann Pierce - MAP Digital: MetaMeetings™ and hosted by broadcaster Mark Carruthers.

Who should attend?
The event is aimed at senior management with a role in strategic planning,
and will be attended by event managers and Association heads from GB
and ROI as well as the local business tourism sector.

The morning session will be followed by a networking lunch.

Keynote speaker - Dr Deep Parekh
Deep is Co-Founder and Managing Partner at Asteroidea AG, a boutique Swiss advisory and investment firm focusing on business strategy and transformation.  He is a serial entrepreneur, having co-founded two previous companies, and has served in an executive management role in global management consulting firms, serving clients such as Starbucks, Unilever, and Roche.  On the academic front, Deep has a PhD from the Swiss Federal Institute of Management & Technology, at which he has also created a new think-tank in the digital transformation space. Deep lives with his wife and his 6-year old daughter in Lausanne, Switzerland.

Keynote speaker - Polo Looser
Polo Looser is Co-Founder and Managing Partner at Asteroidea AG. He has worked as an Executive with international P&L with responsibility in high growth global companies for over 20 years. His background is in the Healthcare and the Meetings Industries with focus on strategy execution.

He earned his Executive MBA in Business Transformation at the University of St. Gallen and Santa Clara (Silicon Valley) and also earned his CMM certification. Polo and his family live near Zurich, Switzerland.  

Keynote speaker - Mary Ann Pierce
For twenty years, Mary Ann Pierce has fused the Internet to events. As Founder and CEO of MAP Digital, she co-created with her global banking clients, MetaMeetings, a compliant and interoperable FinTech event management platform that produces immersive attendee experiences and content marketing for financial services, marketing, pharmaceuticals, technology, social innovation and CEO conferences worldwide.

Mary Ann is on the board of Digital.Irish, Irish International Business Network – NY and Cuala Foundation. She travels frequently to Ireland in search of technology partners and shares an office with ChannelSight at One O’Connell Street, in Dublin.

Conference host - Mark Carruthers
Mark joined BBC Northern Ireland in 1989. He currently presents a string of political programmes on television including Sunday Politics, Stormont Today and the weekly flagship programme The View

Beyond politics, Mark is a passionate advocate of the arts. He served as Chairman of the Board of the Lyric Theatre in Belfast for 8 years and was a leading figure in the successful campaign to rebuild the theatre at a cost of over £18m.  

Mark was awarded an OBE in 2011 for services to drama in Northern Ireland.

Presentations from the event are available here