Northern Ireland Tourist Board

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Digital DNA Tourism Roadshows

Sorry this event has now finished.

Digital DNA’s Digital Tourism Roadshow, delivered in partnership with Tourism NI, empowers Northern Ireland’s tourism and hospitality sector to utilise digital technology to reach a wider audience and ultimately grow their business.

NOTE: The Seagoe roadshow on Wednesday 28th March has been postponed due to unforseen circumstances - a new date will be announced soon.

Digital DNA has again teamed up with digital experts across Northern Ireland who will deliver the expert content in five venues across Northern Ireland. The content delivered will address the findings of the recent Digital Audit which was conducted across NI to identify the challenges and opportunities facing the sector.


These roadshows will:

  • Provide you with an understanding of the critical role that technology plays in the success and growth of tourism and hospitality related organisations.
  • Give you an insight into the various models, tools and techniques that are having impact within the tourism and hospitality sector.
  • Empower you to take the next step and implement digital technology across your organisation.
  • Provide you with specific actions that you can implement immediately in your organisation.

These roadshows will take place in three locations across Northern Ireland:

Monday 26th March 2018 - Marine Court Hotel, Bangor
Tuesday 27th March 2018 - Park Avenue Hotel, Belfast
Wednesday 28th March 2018 - Seagoe Hotel, Craigavon (postponed)

The running order for each roadshow is as follows:

*Please note this is subject to change*

09:15 – 09:30: Welcome

09:30 – 12:00: Session 1

12:00 – 12:45: Lunch

12:45 – 13:15: Fireside chat/local presentation

13:15pm – 15:45: Session 2

16:00: Close

For more information and to register your attendance, please click here.


Digital DNA and Tourism NI Roadshow - Peter Craven Presentation
Digital DNA and Tourism NI Roadshow - Andi Jarvis Presentation