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SEO unit from: OCN NI Level 2 Award in Digital Marketing QCF

  • 15 hours over 5 x Monday evenings
  • 9th April – 14th May 2018
  • 6:30pm – 9:30pm
  • Newtownabbey campus

Cost: £39pp if eligible for the Skills Focus programme*

This unit is offered as part of the Level 2 OCN NI Digital Marketing Qualification (QCF) and is an ideal starting point for business owners, managers and staff with limited experience of digital marketing.

What is Search Engine Optimization?
“Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.”

Course Content:

  1. Understand the principles of Search Engine Optimization (SEO).
  2. Understand how to develop SEO friendly websites.
  3. Understand how to include SEO friendly content.
  4. Be able to assess how SEO friendly a website is for marketing.

You will be assessed on your learning, so please allow some time outside of class to practice and complete any work requested by your tutor.


  • User friendly websites
  • Bring in MORE customers
  • Build Brand Awareness
  • Bypass Competition

To register your interest please contact:

Business Development Executive
Allastar McGarry
Northern Regional College
T: 077 8990 4679


*Skills Focus Programme is supported by the Department for the Economy (DfE) and provides up to 75% of the course costs for eligible businesses. Contact us to check your eligibility and for a free Training Needs Analysis.