Northern Ireland Tourist Board

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All slides and materials for this 6 session course can be found at the bottom of this page.

Tourism NI recently delivered a pilot Sales & Marketing Skills programme specifically designed for small to medium sized tourism businesses who want to gain a basic understanding of the principles and practice of sales & marketing.  This course offered a grounding in theory as well as the opportunity to directly apply all aspects to your business.  The output of this course was to provide evidence of significant progress towards a Sales & Marketing Plan.  The course was produced and facilitated by Kate Taylor, Taylored Training.

Sales & Marketing are vitally important skills for tourism businesses, as they allow you to grow existing markets more profitably and engage with new potential markets… while investing the right time & resources in key result areas.  Marketing provides you with the skills to increase brand awareness, develop your target market, generate new leads & enquiries through targeted online & offline marketing activity. Sales is a fundamental to the success in any tourism business and this course focusses on developing your personal selling techniques which can be immediately applied to your current role. 

In addition to the downloadable material below, the course facilitator Kate Taylor has also provided the following useful links:

SEO Basics:-

How to schedule Facebook posts:-