Northern Ireland Tourist Board

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Securing Sponsorship & TV Rights for Event Insight – Monday 30th November 2015

The purpose of this workshop, delivered in partnership with Ulster University Business School, was to provide event organisers/anyone responsible for organising tourism events with insights and information on the challenges and opportunities presented by securing sponsorship and TV rights.

The workshop aimed to demonstrate best practice and techniques on how to secure commercial sponsorship, how sponsors measure return on investment, enhancing your value proposition to funders, the future of visual communications, TV Rights business models in practice, and the global TV and broadcast industry.