Northern Ireland Tourist Board

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Travel Trade Platforms Masterclass

Sorry this event has now finished.

The International Travel Trade is an increasingly important route to market for tourism in Northern Ireland and it is imperative that you are fully prepared to maximise this important channel.

To view the presentation from the Travel Trade Platforms Masterclass, please click here.

To view Kate Taylor's 'Making the most of Meet the Buyer' presentation, please click here.

To view the workbook from Kate Taylor's 'Making the most of Meet the Buyer' workshop session, please click here.

Tourism Northern Ireland's largest travel trade platform, Meet the Buyer, will take place in April 2018 at Belfast Waterfront.

In preparation, Tourism Northern Ireland invites you to attend a half day masterclass to help you successfully engage with this audience.

A panel of both NI Industry and Travel Trade Buyers will be on hand to share their experiences with you on how best to prepare to engage with Buyers and Operators.

The event will cover crucial topics such as:

  • Best Practice examples from some of NI's industry.
  • An Operator's Perspective.
  • Refresh on Meet The Buyer appointment software.

Attendance at this event also secures you a 10% discount on the cost of registration for MEET THE BUYER 2018.

Who Should Attend?

  • Industry considering engaging with international travel trade but who have not yet taken that final step.
  • Industry who are already active in the sector but would like to increase market share.

This event is open to a range of NI tourism providers, including:

  • Hotel & Accommodation providers
  • Visitor Attractions/Experiences
  • Experience, Special Interest & Activity Providers
  • New Tourism Businesses
  • Small to Medium-size Tourism Businesses

Workshop details:

Date: Tuesday 23rd January 2018

Venue: Crowne Plaza Belfast, Shaws Bridge


  • 09:30 - Registration - Welcome tea and coffee
  • 10:00 - Event Open
  • 14:00 - Event Close

A light lunch will be included.

How to register:

To register for the Travel Trade Platforms Masterclass, please click here or on the registration URL above.

Please note that space at this event is limited and we expect demand to be extremely high so registration is limited to two representatives per organisation. Book now to secure your place.

If you need assistance when completing your registration please contact Morrow Communications Events team on:

Tel; 028 9039 3837 or Email;

Meet the Buyer 2018 is taking place in Belfast Waterfront on Thursday 19th April.

Registration for this year's event will be opening for NI Industry on Wednesday 24th January for two weeks closing on Wednesday 7th February.

For more information and to view all key dates for Meet the Buyer 2018 please click here.

If you would like to find out more about Meet the Buyer and whether or not your business should attend, please contact our Business Solutions Team on tel; 028 9044 1587 or email