Northern Ireland Tourist Board

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On average 270 customer reviews are added to TripAdvisor every minute and one of them could be about YOUR business.

Trainer Counter Digital (Daniel McCarry)
No. of People per Programme Up to 20
Cost of course Free

Tea and coffee provided

Purpose of course:

In today’s digital world potential customers or guests have more information than ever before and as a result reputation management is absolutely vital.

In this Trip Advisor masterclass you’ll learn what makes the perfect profile, how to handle negative reviews, how leading Northern Ireland businesses use the tool and more!

What the course covers:

  • Understanding Trip Advisor
  • Northern Ireland Overview
  • The Perfect Profile
  • Good v Bad Test
  • Responding to Reviews
  • Industry Opinions
  • Refining your Profile
  • FAQs

Eligibility for Courses

Training courses are only available to Mid and East Antrim Borough based tourism and hospitality businesses. A maximum of 2 participants will be permitted from any one business, unless courses are under subscribed. Familiarisation trips will be extended to tour guides and visitor information centre staff outside the area. Places will be given on a first come first served basis. Once available spaces have been filled, applicants will be placed on a reserve list.

Booking Method

If you wish to reserve a space or have any queries regarding these training courses, please contact:

Zoe Lindsay, Tourism Business Engagement Officer
Tel: 028 2826 2379

To book please complete the booking form and return by post or scan / photograph form and return by email with payment, if applicable.

Payment (if applicable)

All courses have been subsidised by Mid and East Antrim Borough Council. For chargeable courses, payment will be required in advance. This can be accepted in cash or by cheque made payable to Mid and East Antrim Borough Council.

Please send to:
Mid and East Antrim Borough Council (Larne Offices)
Smiley Buildings
Victoria Road
BT40 1RU

Cancellation Policy

Mid and East Antrim Borough Council reserves the right to cancel courses at any time, if there are insufficient participant numbers. In the event of participant cancellation, less than one week before the start of a course or failure to attend a course, no refund will be given unless the cancelled place can be filled from a reserve list of businesses. Substitutions may be made from within.