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Harnessing data to learn more about travellers’ online behaviour and preferences helps you to target your hotel marketing efforts and drive more hotel bookings. In this webinar, discover insights about visitors to Northern Ireland: Where do they come from? What types of travellers are they? And how does seasonality affect their price and booking preferences?
During the webinar, we will reveal the latest statistics on travellers’ behaviour, such as:
- which filters travellers use
- what type of travellers are searching for a hotel in Northern Ireland
- what are the prices they are searching for, plus seasonal breakdown
- when do they search for a trip,
- average length of stay etc. etc.
We will also discuss how hoteliers can leverage this data and drive more bookings.