Northern Ireland Tourist Board

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Demystifying the role of Online Travel Agents

Sorry this event has now finished.

Tourism NI is delighted to partner with both The Northern Ireland Hotels Federation and Tourism Ireland to bring you an insight session on Demystifying the role of Online Travel Agents (OTAs) .

The web has revolutionised the way we travel, allowing consumers to search, buy and share trips at the touch of a button. The introduction of the worldwide web not only fundamentally changed the travel experience, it also turned an entire industry on its head as new brands emerged to take advantage of it with a blistering rate of change.

Increasingly empowered and connected consumers demand more from their travel providers. This event will help you navigate and clarify which OTA, if any, is best for both your business and your visitors.

We are excited to announce that the following OTAs will all have a presence at the event:


This event will help you better understand;

  • The role of the Online Travel Agent (OTA)
  • How they work
  • Explore cost models
  • Existing and new ways of working with or without them.

 Who should attend this event?

This event is aimed at those in the Tourism, Hospitality and Leisure Sector who may be dealing with OTA’s currently or planning to in the future.

Registration for this event has closed.

This event is part of the Tourism Enterprise Development (TED) Programme 2018/19.

The Tourism Enterprise Development Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.

 Organised By:


 In Partnership with:

If you have any queries about this event, please contact the Tourism NI Industry Development Team directly via email or call 028 9044 1541.

If you missed the event here is an overview of the day. Presentations and panel sessions are below.


Video presentations from the event: