Northern Ireland Tourist Board

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Evaluation and Social Media for Events Masterclass

Sorry this event has now finished.

Tourism NI invites you to attend this bespoke Masterclass for Event Organisers as part of the Tourism Enterprise Development (TED) Programme.

The half day afternoon event, kicking off with a networking lunch, will deliver insights on how to use digital channels to maximise your brand and increase footfall at your events. This session will also provide methodology and tools to help you maximise the impact of your event evaluations.

Tourism NI is delighted to confirm we will be joined by two expert speakers on the day:

Richard Coleman, Principal Researcher in the Sport Industry Research Centre at Sheffield Hallam University, will provide guidance on evaluation techniques and how to measure the results.

Business and Marketing consultant, Mags Byrne, will be sharing invaluable tips and techniques for making best use of social media for events.

Who should attend:

This event is open to consumer event organisers in Northern Ireland.


This event is part of the Tourism Enterprise Development (TED) Programme 2018/19.

The Tourism Enterprise Development Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.

 Audio from the presentation can be found here:

Mags Byrne, Business ans Marketing Consultant