Northern Ireland Tourist Board

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Experience Brand Roadshows - Extra date - Cancelled

Sorry this event has now finished.

Unfortunately this event has now been cancelled we hope to reschedule at a later date.

We invite you on a Journey into our Giant Spirit.

Tourism in Northern Ireland has grown over the past decade into a £1billion industry.  We have even greater ambition for the sector of the next decade projecting a doubling of tourism revenue by 2030.

In line with this, an exciting new experience brand has been developed for Northern Ireland and Tourism NI is delighted to share it with you at our upcoming brand roadshows.

Northern Ireland – Embrace a Giant Spirit is an opportunity and an invitation to create economic uplift for everyone involved in tourism, in all parts of Northern Ireland.  It will build on the strengths and successes of the last decade to give authentic experiences provided by businesses large and small, that will leave our visitors with unforgettable memories.  This new experience brand will be used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally with the aim of increasing visitor numbers and ensuring economic impact across all regions of NI.

If you missed out on our recent roadshows across Northern Ireland last month and would still like the opportunity to find out more about this exciting brand and how you can get involved, please join us at this additional date running on Monday 6th April at Chimney Corner Hotel, from 10am - 12noon.

Let’s unlock our giant spirit and show it to the world.

To find out more and to register click here.