Northern Ireland Tourist Board

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Fermanagh and Omagh District Council is cognisant that increased knowledge and practical skills regarding digital platforms and applications is necessary in order to compete in the global marketplace. Therefore it plans to host a series of digital tourism workshops for tourism-related businesses in early 2017 as set below.

Thursday 26 January 2017 @ 6-8pm
Workshop 1: Social Media for Tourism in 2017
Strule Arts Centre, Omagh (Please use town centre car parks)

• Emerging trends in social media
• Where to invest your efforts
• Reaching & engaging your target audience on social media
• Predictions on upcoming developments on the major social networks
• The 2016 trends which are still relevant in 2017
• The best of 2016: A look at social media wins in tourism
• How tourism businesses can capitalise on the latest trends

Thursday 2 February 2017 @ 6-8pm
Workshop 2: Content Marketing for Tourism 
Ardhowen Theatre, Enniskillen (parking available on site)

• Getting the right content mix
• Harnessing topical and trending topics
• Content promotion
• The latest developments and trends in content marketing, and predictions for 2017
• Using content to effectively reach your target audience

• Why blog? Outlining the benefits of regular blogging as a marketing tool, including relevant statistics which demonstrate the impact of effective blogging
• Creating content which is relevant and appeals to your audience
• Best practise in blogging for business, and how this relates to tourism
• Blog formats
• Blogging inspiration: How to continually come up with creative ideas for your blog
• Structuring your blog posts
• Writing headlines which drive clicks

• The importance of video in your content marketing mix, including relevant statistics which demonstrate the significance of online video in tourism
• A look at local and international video marketing examples in tourism
• Tools to help create video on a budget
• Live video: Broadcasting live is the next big thing in online video. Showing how to use live video, and doing a live broadcast if appropriate and feasible

Wednesday 1 March 2017 @ 6-8pm
Workshop 3: Search Engine Optimisation for Tourism

Enniskillen Castle Museums, Enniskillen (please use Wellington Place Car Park)

• Understanding how the search engines work, and the main factors used in determining search engine rankings
• Tips to optimise your current website for SEO
• The role of content in SEO
• How to identify issues on your website
• Tools to help with your SEO
• Rich Snippets: How to ensure Google shows the relevant information about your site in the search results
• “Link building” for tourism
• The impact of social media on SEO
• The latest developments in search engine optimisation, and predictions for 2017

To book a place on any or all workshops please send the following details via email to:

Name: __________________
Business/Organisation: __________________
Industry Sector: __________________
Email Address: __________________
Telephone Number: __________________

For further information contact Tourism Development Section:
Tel: 0300 303 1777 ext 20402 or 21173