Northern Ireland Tourist Board

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Facilitated by Ciaran Connolly, ProfileTree

Click here to access the presentation from this event.

To view a fact sheet from this event please click here. 

Google provides a range of tools that can be used to help in destination marketing. These can be used to tell your brand story, share your experience and to inspire your visitors as well as help generate new leads and sales for your business.  This workshop covered how to:

  • Audit your current business profile in Google and take away an action plan on how to improve the quality and completeness of your destinations information.
  • Discuss ideas for Content Creation that will help extend the reach of your business through the Google network.
  • Optimise your Google My Business Listing to maximise the opportunity for your business through Google Maps.
  • Understand the impact on search engine rankings for your website and business and how to positively improve this.




This event is part of the Tourism Enterprise Development (TED) Programme 2019/20.

The TED Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.