Northern Ireland Tourist Board

How can we help?

Or browse

Sorry this event has now finished.

Would you like to see your business featured in a TV or radio news report? Have you ever wondered how to get a journalist interested in your tourism offering? This course will help you to understand what journalists need from you to develop a great story.

Trainer Sarah Travers of Bespoke Communications, together with another experienced journalist facilitator
No. of People per Programme Up to 10
Cost of course £40.00
Catering

Light lunch provided. Please advise if you
have any special dietary requirements.


Purpose of course:

Would you like to see your business featured in a TV or radio news report? Have you ever wondered how to get a journalist interested in your tourism offering? This course will help you to understand what journalists need from you to develop a great story. You’ll also get to experience mock interviews so that you’re primed and ready when the cameras arrive for real! Don’t miss out on the opportunity to promote your business to a nationwide audience.

What the course covers:

You will learn tools and techniques to help with interview preparation,
including:

  • Improve and refine your key message for different interview situations
  • Learning the value of the sound-bite
  • Understanding your audience
  • Body language and building rapport
  • Stress management techniques
  • Understanding the role of social media

You’ll also get plenty of broadcast interview practice with playback and critique
from experienced broadcaster mentors. You’ll get an online link to your interview
after the workshop.

Eligibility for Courses

Training courses are only available to Mid and East Antrim Borough based tourism and hospitality businesses. A maximum of 2 participants will be permitted from any one business, unless courses are under subscribed. Familiarisation trips will be extended to tour guides and visitor information centre staff outside the area. Places will be given on a first come first served basis. Once available spaces have been filled, applicants will be placed on a reserve list.

Booking Method

If you wish to reserve a space or have any queries regarding these training courses, please contact:

Zoe Lindsay, Tourism Business Engagement Officer
Email: zoe.lindsay@midandeastantrim.gov.uk
Tel: 028 2826 2379

To book please complete the booking form and return by post or scan / photograph form and return by email with payment, if applicable.

Payment (if applicable)

All courses have been subsidised by Mid and East Antrim Borough Council. For chargeable courses, payment will be required in advance. This can be accepted in cash or by cheque made payable to Mid and East Antrim Borough Council.

Please send to:
Mid and East Antrim Borough Council (Larne Offices)
Smiley Buildings
Victoria Road
Larne
BT40 1RU

Cancellation Policy

Mid and East Antrim Borough Council reserves the right to cancel courses at any time, if there are insufficient participant numbers. In the event of participant cancellation, less than one week before the start of a course or failure to attend a course, no refund will be given unless the cancelled place can be filled from a reserve list of businesses. Substitutions may be made from within.