Northern Ireland Tourist Board

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This webinar was delivered by Conor Kavanagh, Genesis as part of Tourism NI's Tourism Enterprise Development (TED) Programme.

The tourism industry across the UK and Ireland has been severely affected by Covid-19.

As we move forward with recovery plans we will need to understand how the ‘new normal’ will impact our planning, both at an operational and strategic level.

A new NI Domestic Market Review has been produced following research carried out by an industry led Steering Group. The result is a detailed strategy with analysis of existing market intelligence.

This webinar, led by Conor Kavanagh from business advisory firm Genesis, covered all aspects of the strategy and unpack the research in a meaningful way.

A further follow-up session (date to follow) will allow you to use this research to shape your new tourism experiences, segmentation plans, pricing models and marketing channel management.

In case you missed it you can view our NI Domestic Market Review Webinar below.