Northern Ireland Tourist Board

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NI Food & Drink Experience Development- Tourism Workshops

Sorry this event has now finished.

Tourism NI is delighted to launch a 2-part virtual workshop series aimed at businesses who want to create or develop unique food and drink tourism experiences for visitors to Northern Ireland. These sessions are being delivered as part of the NI Tourism Enterprise Development (TED) Programme 2020-21.

Who should attend?

  • Individuals within the tourism sector, responsible for the delivery of food and drink focused visitor experiences.
  • Food and drink businesses that are seeking to develop experiences and collaborate with others within the tourism sector.

Please note – participants must commit to taking part in both stage 1 and stage 2 sessions.  You will be given the opportunity at registration to confirm which of the regional sessions you wish to join for stage 2.

Stage 1 - NI wide session

  • Wednesday 7th October 14:00- 17:00

This session is open to all and will cover the following areas:

  • Understanding the role of food and drink tourism and the contribution this brings to the visitor economy
  • Exploring the motivations and expectations of visitors in pursuit of food and drink experiences
  • Awakening the Giant Spirit in our visitors through immersive and participatory food and drink experiences  
  • Considering how to package and present your food and drink experience so that it is compelling, memorable and distinctively Northern Irish
  • Beginning to explore how to collaborate and work with others to deliver unforgettable experiences  

Stage 2  Regional sessions

  • Tuesday 13th October 14:00- 17:00- Co. Fermanagh & Co. Tyrone  
  • Wednesday 14th October 10:00- 13:00- Co. Armagh & Co. Down  
  • Thursday 15th October 10:00- 13:00- Co. Antrim & Co. Londonderry

Participants that complete Stage 1 are required to attend Stage 2 which takes the form of an interactive and collaborative regional workshop.

This collective session will look at ways to connect experiences together to create a compelling destination story.  Businesses will explore ways to collaborate and work together, developing ideas to deliver world-class food and drink experiences that are aligned to the NI Experience Brand – Embrace a Giant Spirit.

For more details and to register your place please click here. 


 If you have any issues registering for this webinar please contact us via email