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Aimed at all business owners/managers, this workshop gives you an introduction to PPC advertising.

Workshop overview: PPC ads are the results that show up at the top and on the right-hand side of some Google searches; they’re the ads that you see on the right-hand side of Facebook; they’re the ads marketers have paid to be shown to you when you search for given keyword phrases, rather than organic search results achieved through SEO.

Managed wisely, AdWords and other PPC campaigns can provide a healthy ROI. Done incorrectly, PPC can be an exercise in futility. So where to begin with PPC?

What you will learn: You will learn what is PPC, how to get started and how to set up goals/budget for your campaigns. We will also cover the many different types of ads that are available, as well as remarketing activity and how to set up audiences.

Why attend: Find out what PPC and how to get started with goals/budget How to determine what keywords you should use How to create the perfect ad copy Landing page optimisation Remarketing.

Target Audience: Aimed at all Business owners/managers

Organising Company: Zymplify (in association with Causeway Enterprise Agency)

Email: support@zymplify.com

Telephone: (0)28 7087 8244

Venue: Zymplify (Board Room)

Town: Portstewart

Postcode: BT55 7AE

Event Cost: £10.00 (inclusive of VAT)